Writing a Mission Statement and Guiding Principles is an important part of business planning. This step really can give you guidance as you’re making day to day decisions and deciding what projects to commit to. The key to ending up with something that makes an impact on your business is asking just a few questions, and taking a few steps. Keep it simple, and be decisive.

A Mission Statement answers the following questions.

Guiding Principles are the values or beliefs that guide how you decide things.

These are the “do the right thing” guides that people can look to when things are getting a little “grey”. How do we interact with each other and with our clients. Preferred Insurance Center’s guiding principles are:

Steps to bringing it all together

This should get you to a pretty good Mission Statement and set of Guiding Principles. Of course you can also google some mission statements of companies you admire to get some ideas. In the end, you can make this take forever, or you can make some decisions and move forward. I personally prefer action.

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